When Zeinab became a mom, she started paying close attention to every product she used for Eliya. she read, learned, took courses, and spent countless hours researching because she wanted nothing but the safest and best for her son.

When Rim became an aunt, she Lived this journey alongside her sister, she witnessed the love, sacrifices, and endless care behind every mother. and through her love for Eliya, she discovered her love for children and became passionate about every little detail that can make a difference in their lives.

From a mother's love for her son and an aunt's deep care for him, the idea of Pureza was born.

Our mission is to raise awareness about safer and healthier choices for babies and to build a brand that every mother can truly trust, just as we trusted Pureza for Eliya 

— Zeinab & Rim, Founders of Pureza